With more and more people connecting online, social networking has become an integral part of developing your company’s brand through a community of consumers that reaches far beyond the typical “target demographic.” When you have a strong social networking plan, the people you interact with online will evolve into what we like to call “brand
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Those of you who have spent time at Fearrington Village can attest to the beauty offered not only by the picturesque homes and quaint shops, but also the rolling farmland surrounding the community. In the past, this beauty could only be discovered if you visited Fearrington Village in person. However, we are happy to announce
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Throughout the history of advertising and marketing, there has always been a traditional way of doing things. First there was word-of-mouth communication, followed by print, then radio, and finally television. Then, a small company that sold custom athletic shoes revolutionized advertising. Nike had this idea of creating an entire brand around one athlete, which was
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The evolution in digital technologies has radically transformed how companies interact with their customers. The main dynamic between customer and company is no longer a one-time, transaction-based encounter — instead, it’s a conversation, an ongoing relationship that allows for increased customer participation. It has also transformed how companies interact with each other, making networking, online
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Going Mobile – Your Website Must Have A Mobile Solution
February 22, 2013
Times have changed. Desktop computers, which revolutionized information sharing, are steadily being phased out. With smartphones, tablets and touch-screen laptops, everyone has access to a computer all the time. Average smartphone usage grew 81% in 2012. You need to be on the move because your audiences already are. In short, companies need to go mobile.
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Rivers Agency has just launched a new website for Carolina Performing Arts, carolinaperformingarts.org. It’s a visually stunning online experience designed to bring an entirely new attitude to the traditional idea of performing arts. As the home for exclusive content about the UNC performing arts series, carolinaperformingarts.org is the go-to site for information about upcoming performances,
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Medical Marketing: Crafting Effective Health Care Communication
February 6, 2013
At Rivers Agency, every new mission we accept is built on the principle that a brand is only good if it is consistent. From decisions about the overall message and design to the minute details of font choice, Rivers is attentive to how your brand’s message represents you. This is especially evident in our successes
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