The Marketing Guru Meet Jay Baer, the most well-known advertising and media expert and speaker in the marketing industry today. His blog, Convince & Convert, was ranked No. 1 in marketing blogs around the world and No. 3 in social media blogs by the Social Media Examiner. He has consulted with 29 of the Fortune
... Read Article
Rivers Agency Teams with My Diabetes Connect to Facilitate Diabetes Management My Diabetes Connect is an organization operating out of Birmingham, Ala., that provides diabetes patients with the resources they need to stay in good health once they’ve left the doctor’s office. The majority of diabetes care takes place outside of a medical facility, so
... Read Article
Once you’ve jumped on the social network bandwagon, odds are you’re a little overwhelmed by the possibilities. The beauty – and the curse – of Facebook, Twitter, Instagram and the likes is the ability to reach millions of people with the touch of a button. It’s easy to get caught up in trying to stay
... Read Article
Subscribe to Upstream
Get new releases of Upstream, an industry dispatch from Rivers Agency
The Hashtag The quickest way to reach the heart of Instagram is through the #hashtag. Your first step should be to create a hashtag for your company that you can use for future campaigns and that your followers can use to refer back to you. A little research can go a long way when it
... Read Article
As consumers get savvier, companies must keep up with their followers’ growing knowledge of advertising and strategic marketing. Not all companies are trying to fool the consumer—but in a world where one is stereotyped a seducer and the other the seduced, companies have to find newer, more trustworthy ways of reaching their audience. One of
... Read Article
The Catch Phrase of Your Company A tagline serves as your company’s catch phrase. While the term “catch phrase” might sound cliché or remind you of popular ’90s advertising jingles, what this proves is that they are nothing if not memorable. A tagline encompasses your company’s mission in as few words as possible; it’s an
... Read Article
Rivers Agency to Create Dynamic, New Website for the UNC School of Dentistry
May 21, 2013
UNC’s School of Dentistry recently selected Rivers Agency to re-imagine and redesign its website and to tell the story of the School as an institution dedicated to research, service, patient care and education. Rivers Agency plans to design an up-to-date look and develop an online presence as dynamic as the School’s reputation in the UNC
... Read Article
