HUB RTP
A brand to shape the future of RTP.
From biotech to fintech and gaming, Hub RTP will be a community space for innovative people and companies turning research into real-world solutions. It will be the first development in Research Triangle Park to accommodate both work and play, adding green space, residential units and retail, along with office and lab space. Working with the Research Triangle Foundation, Rivers created a vivid and energetic visual identity to amplify the concepts of community, connection, innovation, play and wellness.
Our Expertise
- Design
- Brand Strategy
Capabilities Provided
- Multimedia Displays
- Environment & Exhibit Design
- Media Relations
- User and Market Research
- Signage & Wayfinding
- Visual Identity
- Brand Manuals & Guidelines
- Brand Platform
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1,200residential units provide homes for a growing population
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1M+square feet of customizable office and lab space
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16acres of parks and greenspace for healthy, active living
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50Ksquare feet of retail space for an eclectic local economy
The Triangle is a rapidly growing business hub, boasting the second-highest concentration of PhDs in the country. However, many of the largest companies in the area are based in Research Triangle Park, a park that, until now, has solely offered office space. Hub RTP is the first development of its kind in the Park, so we aren’t just telling their story — we’re helping them write it.
Our three-year marketing plan creates strategic opportunities for Hub RTP to connect with local, regional and national audiences, generating interest from the right places for both residential and business offerings.
Geometric elements in the logo resonate throughout the rest of the identity in print, display and wayfinding applications. The logo translates seamlessly into three-dimensional signage, while lines and arrows serve as framing devices and navigational aids on signage around the campus.
As the birthplace of the barcode, the “big data” revolution, 3D ultrasounds and more, Research Triangle Park has been looking into the future for as long as it has been around. Our work with Hub RTP sets up the development for not only the future of innovation, but for the people behind it.
This is something I’m excited about because it gives a nod to RTP’s history while serving amenities geared toward fresh grads and millennials in The Triangle looking to start or advance their careers.