NIL 101: How Student-Athlete Sponsorships Are Changing the Game
March 13, 2023
The new era of student-athletes earning compensation for their name, image and likeness (NIL) is only in its sophomore season but has already caused massive disruption in the sports and marketing industries. For decades, college athletes could not receive sponsorship money, even if they compete in a financially lucrative sport like football or basketball. Recent
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It’s TikTok’s world, and the rest of the advertising industry is living in it. The short-form video platform by ByteDance launched in 2016 and has fundamentally changed the landscape of advertising and digital marketing. When looking at TikTok’s reach, the numbers are staggering; it has been downloaded around four billion times and was the most
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One of our greatest joys is working with charities and nonprofits that make an impact in people’s lives. Whether it’s Morehead Planetarium and Science Center, the Soil Health Institute or corporate social responsibility initiatives like First Bank’s Project Launch, it’s an honor to support their missions to make our community and the world a better
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Rivers Agency Receives Four MarCom Awards for Creative Achievements
November 14, 2022
Chapel Hill, N.C. – Rivers Agency, a full-service brand, digital and advertising agency, has won four MarCom Awards for its creative work in the 2022 international competition. Platinum Award honors were given to Rivers’ First Bank Project Launch campaign and Hub RTP branding. The Salesforce Configure-A-Character project and The Wharf Marina branding also earned Gold
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Being a Good Influence: A Guide to Influencer Marketing
September 27, 2022
Influence – it’s a concept fundamental to advertising. Behind all the fancy designs, engaging stories and carefully crafted copy, the end goal is always to influence your audience into considering your product or service. It’s why spokespeople and expert recommendations have been powerful promotional tools for so long and why influencer marketing has become a
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North Carolina’s Finest: Rivers Agency Wins 2022 Clutch Award
August 31, 2022
In this year’s U.S. Clutch Leaders Awards, Rivers Agency made it on the list of top companies in North Carolina’s advertising scene for 2022! Clutch is a B2B review website that has become the go-to resource for businesses looking for the best service providers for their unique projects and needs. Every year, the platform
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Capture Hearts and Headphones With a Branded Playlist
June 27, 2022
Music has always been a quintessential part of our culture and a means of self-expression. Streaming services like Spotify cater to our collective love of music, attracting 422 million users each month. Combining the power of music with the large number of Spotify and Apple Music subscribers is an opportunity for brands to command attention
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