Success in the Public Relations field comes in getting good press. But, getting good press is not only about having a good story. Building solid relationships with the media is essential – at Rivers Agency, our relationships with our editors are a HUGE priority! In today’s fast paced environment, email has become the default mode
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While your New Year’s resolution to eat better or exercise more may have already fizzled, carrying through on that resolution to update your Web site is a must for boosting your business in 2010. Updating the content, design and image of your Web site is a simple and effective way to attract more visitors to
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Social media. It’s the buzzword we all know and love to talk about. By now many businesses have incorporated Twitter and Facebook into their online identity. But with Twitter having recently celebrated its third birthday without an effective revenue model in place, we have to find it curious that companies are so eagerly jumping on
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Audience. It’s the first thing that any company, marketing whiz or public relations professional should consider when structuring a campaign or messaging situation. As an ad agency with long-term client relationships, we’re privileged to have gotten to know our clients’ current and prospective clients in person over the years. But, if you’re a start-up or
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As the official start of summer approaches, the workout frenzy that precedes swimsuit season is in full swing. Something about the added exposure of a swimsuit propels us to boost our fitness plans and reap the benefits of improved health and endurance. Unfortunately, many business owners do not feel the same urgency to shape up
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Each year, Rivers Agency partners with nonprofit organizations to create promotional campaigns that may involve a combination of public relations, marketing, and design services. This is a great opportunity for us to give back to our neighbors, maximize our creativity and network with community members — all for a great cause. When we work through
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Welcome to the new Rivers Agency blog! After redesigning our website, we’re excited to announce the re-launch of our blog to fit with our new online look and take our posts in a new direction. Content will be focused on providing industry insight and perspectives from our staff in marketing, public relations and design. Redesigning
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