Financial Branding and Messaging Strategies for Businesses in 2021 The Dos and Don’ts
February 3, 2021
The financial services industry is an increasingly crowded space. Traditional banks, credit unions and financial institutions are competing against new fintech entrants who are disrupting the industry and siphoning away customers. Now more than ever, a strong brand and clear message are key for cutting through the noise to reach and retain customers. When building
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This year we have learned that the 2020 Pandemic is the antithesis of the 1920 prohibition. Gov. Cooper has signed an Executive Order allowing restaurants and bars to deliver or carry-out mixed beverages effective tonight at 5:00 pm. This order will give small businesses a financial boost while we work to slow viral spread in
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What is TikTok? In 2018, Chinese global technology company ByteDance acquired Musical.ly, an Internet platform where users shared short lip-sync videos, and rebranded it as TikTok. Each TikTok user has his or her own “For You” page, where they can swipe through an endless stream of content, all powered by an algorithm that predicts what
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Rivers Agency just received some very exciting news: Our team’s creative work was honored with five awards in the 2020 MarCom Awards competition! The honors included a Gold award for First Bank’s Bank@Home campaign; Platinum awards for the You Can Help Me PSA, the Bum Dash app and Experience Downtown Chapel Hill campaign; and an
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From big box stores to mom-and-pop shops, businesses of every size and type are extremely anxious and need to see foot traffic return to their stores. After months of closures for nonessential services due to COVID-19, and the virus still looming nationwide, customers are understandingly concerned about venturing out of their homes. However, there are
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Hurricane Katrina, 9/11 and the 2008 Recession are a few examples of extremely difficult events from recent history that filled our society with uncertainty, anxiety and fear of the future. Now, we’re facing another huge challenge from COVID-19. Economists call these rare, unexpected and consequential events “Black Swan” phenomena. But the challenging period of recovery
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Quarantining one evening this summer, in his home at Carolina Meadows retirement community, Charlie Lehmann watched a very sad and deeply disturbing COVID-19 news conference. Daily cases of COVID-19 were rising uncontrollably and the death rate among people in his age group (75 to 90) comprised 20% of the daily cases, and 80% of the
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