Branding processes must be optimized to improve how viewers receive a brand’s identity and to enhance its impact on customers. However, if branding strategies are not executed properly, consumers lose interest in the brand, which causes disastrous impacts on companies. Your business needs to work with a group of experts who knows how to leverage
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Rebranding Campaign Earns Local Chamber Statewide Award
April 18, 2019
CHAPEL HILL, N.C — The Chamber for a Greater Chapel Hill-Carrboro’s rebranding campaign has been honored with the Communication Excellence Award from the Carolinas Association of Chamber of Commerce Executives (CACCE). The annual awards program recognizes outstanding communications efforts by chamber members throughout North and South Carolina. Members of The Chamber accepted the award in
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Brand Positioning: Everything Your Business Needs to Know
April 5, 2019
When finalizing and implementing your company’s branding strategy, your brand positioning methods become increasingly crucial to the success of your business. The best brand positioning techniques shape a company’s message and the way its consumers perceive the brand. Your team must establish and continually refine your brand positioning strategy, so it remains an accurate and
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A company’s branding strategy is the most powerful tool it has to maximize its impact on its consumers, raise brand recognition, and elevate its digital identity. However, technology is always changing, which influences the trends that are impacting brands across the internet. Your business must maintain awareness of the current branding trends to remain relevant
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When the Chapel Hill-Carrboro Chamber of Commerce (CHCCC) decided to undertake a major rebranding initiative in 2018, updating its name, tagline and logo mark, Rivers Agency was a natural choice to help with the project. After all, as a long-time member of the CHCCC, Rivers Agency had the unique mix of technical expertise, market familiarity
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A branding strategy can propel a business’s digital identity, promote brand awareness and establish a strong brand message that resonates with its audience. Businesses need to partner with digital agencies that specialize in developing branding strategies, building meaningful interactions with customers and creating better digital experiences for targeted audiences to strengthen their online presence. To
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Branding your business requires a well thought-out strategy, a clearly defined vision and a long-term commitment to continually enhancing relationships with customers while maintaining true to the brand message. Businesses need a brand design agency to ensure their brand design strengthens their brand identity in a way that resonates with target audiences. Your business needs
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