Upstream is a labor of love from the Rivers Agency research team that chronicles and contextualizes news in advertising, design, media, and society. Its ambition, now and always, is to share the most relevant stories that you don’t see on your own news feeds. This is not your morning news. It’s definitely not your Top-10-Marketing-Tips-For-2023 listicle. It’s a peer-to-peer, on-the-low update about the stuff we actually care about, and consequently, we’ll always keep it lighthearted and conversational.
In contrast, our clients’ time and attention are two things we take very seriously. You can count on the latest issue of Upstream once a fortnight, no more. This newsletter won’t hit your inbox until we are absolutely, positively, 100% certain that reading it will leave you intrigued, inspired, impassioned, or all of the above.
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