University Place
We built a new identity to keep up with a community on the rise.
With plans to turn University Place into a mixed-use community hub, we created a vibrant and bold brand for the new University Place that amplifies Ram Realty Group’s modern, urban vision for the property. Our dynamic animations, custom illustrations and icons, and colorful logo bring University Place to life.
Our Expertise
- Design
- Brand Strategy
- Web & Product Development
- Social Media
- Content Production
Capabilities Provided
- Social Media Planning
- Brand Positioning & Messaging
- Public Relations
- User and Market Research
- Website Development
- Signage & Wayfinding
- Visual Identity
- Illustration & Iconography
- Branded Materials
- Copywriting
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350K+square feet of space connect retail, culinary and entertainment experiences
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250+residential units provide homes for a growing population
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60K+square feet of office space allow new businesses to thrive
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2+acres of public green space feed the need to be social
University Place has been a centerpiece of Chapel Hill commerce since its inception as an indoor mall in 1973, but changing shopping habits meant that foot traffic was in decline. Driven by a vision to redevelop University Place into a walkable town center, Ram Realty Group set out with a plan to convert interior mall space to outward-facing shops that facilitate both commerce and connection.
We designed colorful wayfinding and bold branded signage throughout UP so visitors can discover everything the property has to offer, including retail, residences, offices, a hotel and ample outdoor space.
With one glance at the name, viewers instantly know which direction the development is going. Just as new restaurants, jobs and leisure will lift the surrounding area, University Place is bringing calculated verticality, which Chapel Hill has begun to embrace, to allow for a mixed-use development that enhances community and accessibility.
Prior to the announcement of University Place, a handful of beloved restaurants and entertainment venues breathed new life into the property formerly known as University Mall. We developed an illustration style based on the energy of the current premises, reflecting the vibes that residents have gravitated toward in recent years.
It’s really exciting to see this older style mall get reinvented and be a draw for people. There are so many people that live in this region but also in that area of Chapel Hill or close to it that it will be a place for them to go without having to leave their own community.
