Ori'Zaba's
We unwrapped a fresh campaign for National Burrito Day.
Ori’Zaba’s Scratch Mexican Grill is a budding franchise based in Las Vegas, NV, with a bold mission to transform fast-casual Mexican dining. When they approached us for a new messaging strategy, one thing was instantly apparent about their food: The quality speaks for itself.
We saw National Burrito Day as more than just a discount opportunity. That’s because at Ori’Zaba’s, you’re not just getting a burrito, you’re getting a meal that redefines what a burrito can be.
Our Expertise
- Brand Strategy
- Web & Product Development
- Social Media
- Campaigns
Capabilities Provided
- Multimedia Displays
- Point-of-Purchase Materials
- Campaign Reporting & Analysis
- Brand Positioning & Messaging
- Social Media Campaigns
- Ad Campaigns
- Branded Materials
- Copywriting
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101.5%increase in sales from previously held event
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1,236customers experienced burrito bliss
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3,451total products sold
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$30,597in gross sales
One of the foremost communications pillars we established with this client was the precedent that the food always comes first. We created ads like the one on the left for digital, print and in-store with serene visuals and a promise that we knew Ori’Zaba’s would deliver on. If the ad looks something like a burrito baptism, it’s because the food tastes like one.
With a dedicated app and digital in-store displays, Ori’Zaba’s has the infrastructure to deliver uniquely enriching customer experiences. Our team sought to integrate those digital and physical experiences by creating visual motifs that could tag along wherever Ori’Zaba’s went. That inspired us to create these stickers, which are simple, dynamic and distinctive, injecting a touch of flair without stealing the show from the main course.
We’re a brand that likes to push the envelope and we’ve found a like-minded creative partner in Rivers Agency. The talented team has captured our unique voice perfectly and created stunning visuals that are distinguishing our brand in our current markets and preparing us for future growth.