The Signal
Naming and branding one of downtown Raleigh’s most sought-after residential developments.
Developed by our friends and frequent collaborators at Hoffman & Associates, this luxury complex brings elevated urban living to the bustling Seaboard Station. Opening a new development in Raleigh means establishing one’s place in a rapidly-changing, developer-dense environment, so Hoffman & Associates tapped Rivers to elevate their new development with a compelling name and visual brand. To the ever-increasing number of people looking to make downtown Raleigh your new home: Here’s your Signal.
Our Expertise
- Design
- Brand Strategy
- Web & Product Development
Capabilities Provided
- Brand Positioning & Messaging
- Website Development
- Visual Identity
- Illustration & Iconography
- Branded Materials
- User Interface Design
-
$500Minvestment in new housing and retail development
-
298residential units provide homes for a growing population
-
7stories build downtown Raleigh up, not out
-
2+acres of public green space feed the need to be social
We knew the name needed to fit a tight set of criteria to make the right first impression: input confident, succinct and forward-pointing, output The Signal. Following the naming phase, we created a refined visual identity including illustration, animations and wayfinding. Our team ensured that the visual identity was cohesive with the architecture and design, making for a seamless transition from website to walk-through.
The Signal reflects our vision of connecting the legacy of Seaboard Station’s historic location and its future. Here, residents will experience unparalleled access to city living in a community-focused neighborhood poised to become a dynamic destination for both downtown Raleigh and the surrounding region.