Cree

Cree, an industry-leading innovator of LED lighting, came to us to design and develop an interactive cost-savings calculator for CreeBulb.com. The tool highlights the efficiency of LED bulbs by allowing consumers to calculate the annual amount they would save by switching to LED. Savings are presented in an easy-to-read infographic that can be shared with friends and family via Facebook, Twitter or email. The clean, sophisticated tool engages users, provides them with an accurate savings calculation and offers a Buy Now option, making for a seamless consumer experience as it creates brand advocates who encourage others to join the LED revolution.